Temporary Shop at Milan Centrale: take a starring role in wine tasting
This isn’t the usual summer “pop-up shop”, but the first example of an interactive store that can communicate with wine lovers. This is the innovative twist to the temporary store which Santa Margherita Wine Group opened a few days ago at Milan Stazione Centrale.
The store – located in the main concourse not far from the Vyta Santa Margherita corner, the Group’s high-quality boulangerie-cafe –will be open all through the summer, with long opening hours (from 08.00 to 21.00) and it will allow you to not only purchase all the wines of the Santa Margherita “wine making mosaic” (from Veneto to Sicily via Alto Adige and Tuscany), but also to take part in guided wine tastings and to discover the features of the wine-growing areas of the various estates via videos projected onto a video wall, events featuring the Group's wines and also the reportage from the recent Mille Miglia.
Wine lovers will also be able to remain constantly connected with the store, by downloading the special Drinkout app onto their smartphone or tablet: when wine lovers approach the store they will be informed of all the current special offers reserved for them