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exploring taste – Spring/Summer 2016
Prosecco Superiore “52”
80 anniversary of Santa Margherita
th
2012 Prosecco is experiencing a moment of particular
success in international markets, and Santa
Margherita’s Prosecco celebrates the 60
th
anniversary of its pioneering sparkling wine
making method. It was in 1952 that Santa
Margherita, innovating the traditional processing
techniques of Prosecco grapes, perfected the
sparkling Prosecco we enjoy today, thus helping
to build the foundations of its international
success. No bottle is more deserving of
celebration than the Prosecco Superiore “52”,
the result of a sophisticated and elegant grape
selection which results in a fresh and young
bubbly, with its signature bright straw-yellow
colour, intense notes of peach and acacia, the
soft and lingering mousse and fine perlage.
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heritage – 80 years of Santa Margherita
Stefano Marzotto at the wheel of an Aurelia B20
2015 An important milestone for the Gruppo
Vinicolo Italiano, that celebrates its eightieth
anniversary, renewing its commitment to
innovation achieved through sustainable
practice in all aspects of wine making. The estate
has achieved complete energetic self-sufficiency,
thanks to the use of renewable sources, and has
succeed in eliminating more than 923 potential
tons of CO2 from the atmosphere every year.
Santa Margherita has invested in the elimination
of synthetic compound use from the vineyards,
the reduction of wasteful water consumption,
and maintains a firm commitment towards
reforestation and the protection of biodiversity.
2015 Santa Margherita is the main sponsor of the 2016
Mille Miglia vintage-car racing competition,
and enters the 2015 edition with three crews to
celebrate the eightieth anniversary of the brand.
In this way, the company consolidates the
special bond that, since the 1950s, the Marzotto
family has shared with this competition, a race
that combines old-style glamour, history and
authentic popular appeal. Santa Margherita
participates to the race with Stefano Marzotto
driving the legendary Aurelia B20 of 1953.
The American unit of the company visits the production
sites during the Familiarization Tour
Since January 1st of this year the company
directly oversees the entire management of
the brand’s commercial activities and exports
to the United States. With the launch of its
Familiarization Tour in October 2015 a new
path towards the in-house management
of this enterprise begins, and Santa
Margherita’s American team is accompanied
on a tour of all the company’s Italian estates,
a wonderful chance to really get to know each
wine but also the local history and unique
territory that has created it.
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