Page 144 - SM_ITA_02
P. 144
exploring taste – Spring/Summer 2016 heritage – 80 years of Santa Margherita
Chianti Classico Lamole di Lamole
The Villa Marzotto in Portogruaro
The Kettmeier wine cellar joins the Santa Margherita family
The first advertising campaign in Italy
1979 The company’s wine making enterprise 1981 The company entrusts its advertising 1986 Kettmeir is the first new piece added to the 1993 The Santa Margherita Group continues its
expansion by welcoming Lamole di Lamole
wine-mosaic envisioned by Gaetano Marzotto:
campaign to the creative and innovative
is separated from the family’s other
manufacturing activities and acquires genius of Emanuele Pirella who creates this is, in fact, the year in which this winery into the family. The Tuscan estate is immersed
the name of Santa Margherita Spa. The for Pinot Grigio Santa Margherita D.O.C becomes part of the Santa Margherita family. in a unique landscape at an altitude of over 500
new logo is a stylized graphic Renaissance the unforgettable slogan: “The choice that Founded in 1919 by Giuseppe Kettmeier, meters, one of the highest elevations found in
design of the beautiful Villa Marzotto in distinguishes those who can and will from the estate has remained true to the age-old the district that produces Chianti Classico.
Portogruaro, built in 1540. A Venetian those who would but don’t know how.” wine tradition of its area, and under Santa The unique temperature range of this area, its
architectural jewel which to this day features Margherita’s leadership it has become a leading sun and wind exposure allow these organically
on all of Santa Margherita’s wine labels. force in the modernization of wine making farmed vineyards to achieve the optimal
processes, trialling new technological advances ripeness of the grapes and give the wine its
in vinification and bottling. elegance, richness and lingering aromas.
142 143