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exploring taste – Spring/Summer 2016                                                                                                    heritage – 80 years of Santa Margherita






















                                                                                                                                                                                                              Chianti Classico Lamole di Lamole
          The Villa Marzotto in Portogruaro
                                                                                                                                                  The Kettmeier wine cellar joins the Santa Margherita family













                                                                      The first advertising campaign in Italy


























              1979          The company’s wine making enterprise      1981         The company entrusts its advertising                               1986          Kettmeir is the first new piece added to the   1993    The Santa Margherita Group continues its
                                                                                                                                                                                                                           expansion by welcoming Lamole di Lamole
                                                                                                                                                                    wine-mosaic envisioned by Gaetano Marzotto:
                                                                                   campaign to the creative and innovative
                            is separated from the family’s other
                            manufacturing activities and acquires                  genius of Emanuele Pirella who creates                                           this is, in fact, the year in which this winery        into the family. The Tuscan estate is immersed
                            the name of Santa Margherita Spa. The                  for Pinot Grigio Santa Margherita D.O.C                                          becomes part of the Santa Margherita family.           in a unique landscape at an altitude of over 500
                            new logo is a stylized graphic Renaissance             the unforgettable slogan: “The choice that                                       Founded in 1919 by Giuseppe Kettmeier,                 meters, one of the highest elevations found in
                            design of the beautiful Villa Marzotto in              distinguishes those who can and will from                                        the estate has remained true to the age-old            the district that produces Chianti Classico.
                            Portogruaro, built in 1540. A Venetian                 those who would but don’t know how.”                                             wine tradition of its area, and under Santa            The unique temperature range of this area, its
                            architectural jewel which to this day features                                                                                          Margherita’s leadership it has become a leading        sun and wind exposure allow these organically
                            on all of Santa Margherita’s wine labels.                                                                                               force in the modernization of wine making              farmed vineyards to achieve the optimal
                                                                                                                                                                    processes, trialling new technological advances        ripeness of the grapes and give the wine its
                                                                                                                                                                    in vinification and bottling.                          elegance, richness and lingering aromas.










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