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exploring taste – Spring/Summer 2016                        places – Hong Kong is dancing




































 photography Jessica Hromas/Stringer












                                                        Official imagery for the Hong Kong Vinexpo 2016
                                               VINEXPO HONG KONG
 expats returning to their home country to take advantage of its low rent   Hang, accompanied by loud cheering and incessant drumming. The original
 and living costs, and open up their own businesses. Alex Lau, however, has   function of the ritual was to keep away the evil spirits: today it brings back
 been here since the start. Interviewed by The Guardian, he talked about   the atmosphere of that distant era, in a dazzling kaleidoscope of traditional
 life in Tai Hang twenty years ago, when he worked as a mechanic in a local   rites and colorful costumes.
 repair shop: “There was only Bing Kee [one of the oldest dai pai dong in the   As it often happens in areas that are at the forefront of urbanization, in
 area] and the char siu (barbecued pork) shop, and most of the people were   large metropolises such as Hong Kong, the pubs and bars of Tai Hang pop
 mechanics.” Today Alex has his own high-end car detailing shop.  up and disappear at an alarming rate. Like any other tale of gentrification,   The best way to begin to tell the story of Vinexpo Hong Kong is by listing some numbers: from May 24  to May 26  of this year
                                                                                                        th
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 The gentrification of Tai Hang is taking place right before our eyes, but has   this  one too has its dark corners, its  episodes of opposition or  protest.   16.700 buyers from 24 different countries, and 1300 exhibitors from all over the world will be traveling to the Asian megalopolis,
 certainly been underway for a number of years. Former motorcycle shops   The latest of these stories is about one woman’s battle against having to   for a three-day fair featuring talks, discussions and interviews with the best international wine and spirits producers.
 have been turned into edgy British-style pubs, while restaurants advertise   leave the neighborhood she grew up in. Last year, real estate developers   The seventh edition of this exceptional wine gala has moved to the Far East for a number of very specific reasons. Guillaume
 all sorts of cuisines, from Italian to Vietnamese, attracting a very diverse   purchased two large blocks of council housing, pushing existing residents   Deglise, CEO of Vinexpo, remarked, “In a mere matter of years, Asia has become the strongest propeller of the wine and spirits
 clientele. But among the new posh tearooms and gourmet ramen restaurants,   to move out, to make room for new, ambitious buildings. From the window   market. The Asian continent alone consumes 11percent of all wine worldwide, and 63percent of spirits. Its prospective growth for
 this is still a place that hinges on tradition. The small temple of Lin Fa, at   of her flat, an old lady bombarded passers-by with water balloons, in a   the next five years is comparatively five times bigger than that of the rest of the world.”
 the bottom of Lin Fa Kung Street was built in 1863, under the Qing dynasty,   symbolic  gesture of protest. Tai Hang might be changing, but at its heart,   “In this sense,” Deglise continues, “with Vinexpo we wish to offer our continuing support to this sector of the Asian market. Vinexpo
 as a place of worship to the goddess Kwun Yam, holy protector of kindness   its rebellious spirit is alive and well.  Hong Kong is the largest international trade-only wine and spirits fair, an event that should not be missed by any importer,
 and mercy. Every year, this lotus-shaped building hosts one of the most   distributor and sommelier in the Asian continent.” To further emphasize its dedication and help punters keep up with all the
 important cultural events in Hong Kong, proving that folklore is still at the   inside-news, Vinexpo launched Beverage Insight, a specialist web magazine featuring categories such as “People & Brands”,
 heart of Hong Kong’s newest foodie destination. The Fire Dragon Dance, part   “Markets”, “News”, “Agenda”, and “Vinexpotour”. Italy is one of the biggest exhibitors at the festival, second only to France, and
 of the mid-autumn celebrations, takes place in Tai Hang every September.   the top participating country in terms of overall wine exports. China has become an important target of the Italian export market:
 Locals get together to build a 70m long dragon, lit up by 70,000 incense   The Mid-Autumn Festival traditional lanterns,  4.54 million 9L containers are shipped there every year, meaning Italy is the fifth largest international supplier to the region. In
 sticks. The body of this long artificial animal unfurls along the streets of Tai   in the Tai Hang district  Hong Kong, Italian producers will have a chance to engage directly with one of the most strategic markets for their business today.






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