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exploring taste—santa margherita gruppo vinicolo heritage—a short history of wine
1970~1990
the road new challenges with exports precise, genetic and environmentally the consolidated
towards quality 1990~2000 and globalization 2000~2015 friendly winemaking law on wine
In the ‘70s, winemaking began heading in a new The twentieth century ended with globalization The new millennium began with a scientific ap- After three years of work by the Senate, the Min-
direction. Consumer tastes changed and produc- and the development of emerging markets such proach to wine genetics and DNA. The other istry of Agriculture and unions, at the end of 2016
ers decided to focus on quality, offering less struc- as Brazil, Russia, India, China and South Africa. main novelty was precision viticulture (precision the Consolidated Law on Wine finally came into
tured, lighter and more elegant wines. Mass selec- The dichotomy between European production farming applied to optimize vineyard perfor- force. Its 90 articles gather, uniform and simplify
tions were made in the vineyards and the search linked to noble traditions and terroir and the new mance) and, thanks to the use of satellites and the hundreds of previous regulations, significantly
for the best clones began, while in the cellar, new non-European players interested in creating their latest technology, it is now possible to map vine- reducing the bureaucracy involved in production,
technologies were introduced, such as tempera- own style with new technologies became increas- yards in order to monitor the state of plants, with 2016 marking, labelling and geographical indications,
ture control and stainless steel tanks. Oak aging in ingly evident. To stand out it was necessary to targeted treatment. Environmental sustainability while the introduction of a Single Control Regis-
smaller barrels became fashionable and native va- combine business skills with good marketing and is also topical; wineries are adopting solar power, ter will make it easier to monitor the production
rieties were rediscovered. During this period there communication. Prosecco started its international biomass stations and certification, while the or- chain. The aim is to improve competitiveness in
was a boom in exports and the US emerged as the climb to fame, becoming one of the most popular ganic approach is reducing if not eliminating the this sector worth over 14 billion euros, of which
leading market. sparkling wines. use of chemical products. exports exceed 5.5 billion.
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