Page 152 - Exploring Taste Magazine N.2

EXPLORING TASTE—SANTA MARGHERITA GRUPPO VINICOLO

In a dialog between continuity and discontinuity of volumes and geometry, the When talking about the integrated project still underway, which will soon see the
project expresses the indoor and outdoor working rhythms in the square. Here the addition of an innovative four-volume building containing the new bottling lines,
architectural profession reached its goal of achieving greater f uidity, protecting we can quietly say that it is an urban master plan on a smaller scale, as Luca Aureggi
people and products against bad weather, while unifying the various production tells us. “Together with the client we began slowly, from the start and almost going
stages and areas (storage, winemaking and cellar spaces). Each function is a pro- backwards, thoughtfully and with determination. In six years of ref ection and work
tagonist and a key link of the chain, starting from the new architectural and visual we have integrated past times, current needs and future prospects. The f rst hint of
impact that is immediately noticeable. Finally, a symbolic backlit glass wall made of the future will soon emerge in one of the most innovative bottling lines on the mar-
two thousand bottles improves a poorly lit space and at the same time epitomizes ket, capable of producing 15,000 bottles per hour. The new building runs in front of
the business of Santa Margherita. By day it attracts the attention of people visiting the existing structures, joining the long canopy, and upon completion it will form a
the of ces and at night it radiates a reassuring scenic ef ect, in keeping with the main road, bordered on the right and left. At that point the entire complex will have
illuminated company sign a short distance away. a truly urban feel, becoming a winemaking fortress.”

• 1. VINITALY, Verona • 2. VIALE MONTE GRAPPA, Milan • 3. PRIVATE RESIDENCE, Rome • 4. VERTICAL LOFT, Milan

The Santa Margherita stand at the Vinitaly fair in In this redevelopment of a nineteenth century The renovation of this apartment, located in one This council townhouse from the twenties was
Verona is a small inviting castle. The corten wall building, the original facade was revived respect- of the most beautiful residential areas in Rome, emptied, consolidated and redesigned starting
describes the company through perforated sheets, ing the initial composition and enhanced by light was based on the study of details, from the en- from a sequence of slabs and walls that wind like
and the winery’s logo is represented through a glass paneling across the upper f oors. The com- trance in Bedonia stone, the double-sided f re- a ribbon through the empty space of the building.
decomposition of the image, to embody the many mercial area on the ground f oor allows full immer- place opening onto the outside, to the custom-de- According to the strategy, each f oor has its own
grapes that have made the winery’s history. On the sion into the project and gives you a preview of its signed iron and wooden staircase. The great care function, while the clear perimeter lets light f ow
sides, the solid block opens, allowing visitors to interior. All the elements, details and innovative dedicated to the project is also seen in the various into every corner of the house, and wooden tread
enter a bright and articulated space, which reveals features of this new take on traditional Milanese residential functions and conf rmed in the design stairs guide you through the vertical loft, which is
the true nature of the company and its products. tenements are summarized and displayed here. of the private terrace, the real star of the project. perfect for a game of hide and seek.

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