Page 145 - Exploring Taste Magazine N.2

Each recipe has its own wine, all courses have a new and unique you will be easily involved in a long tasting and discovery tour.
combination, and nothing here is left to chance. All ideas are Conventionally, a bistro is a discreet and comfortable place; how-
generated through know-how and the desire to create something ever, here the very concept was modernized too. The atmosphere
new. Two young chefs work here imagining the slide of a not-yet- at Vitique is quite vivid because its staf aims at making guests
taken picture, the result of well-reasoned processes. A story of feel at ease by guiding them in a world rich in knowledge and
taste through the words of those who can show the possibilities of history – though without the obsession of memory. Its special
a rich food and wine of er. Each course has a story that the young atmosphere enhances the customer experience: the container –
staf members of Vitique will tell you with skill and courtesy. a space made of wood and stone – and its contents merge in a
Vitique is a bistro, a wine bar, a high-quality food and drink prod- single sign of the chosen path. Despite its recent establishment,
ucts boutique but also – in a broader sense – a communication tool, Vitique has rapidly integrated into the territory of Chianti Clas-
a showroom where the Group points at gastronomy to trigger a sico. Beyond its varied of er, this location is attended by both the
new, all-round hospitality process. At Vitique, the potential of f a- locals and tourists, thus developing into an ultimately glocal bis-
vors and their opposing combinations are explored as well as the tro. From its cuisine to its journeys through the scent of Santa
best recipes considering the wine of er. Moreover, customers can Margherita wines to the pleasure of discovery, Vitique is one of
explore the territory, its story, and the production sites. As a mat- the best choices to get to know classical Tuscan f avors in a unique
ter of fact, this modern bistro has no formal approach. At the end way. Its cuisine is a means to communicating some of the princi-
of your meal, you will be able to visit the heart of Santa Margheri- ples of Santa Margherita Gruppo Vinicolo in terms of hospitality
ta’s world: the cellar, inaugurated in 2015, has already become its and customer care. This bistro ref ects the work carried out in the
operating and logistic center, where a new, experimental bottling last few years, it is a test to better understand how broader aspects
and storage line is located, and the aging process takes place in of communication can be linked to each other as well as to the
wooden, steel and cement containers. Once you enter Vitique, pleasure of taste renewing over time.

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