The Santa Margherita Wine Group and Arena
The partnership between the Santa Margherita Wine Group and Arena continues. Arena is one of the best-known brands in the world of “waterwear”, the technical clothing chosen by sportspeople of the caliber of the brand-new European diving champion, Tania Cagnotto. As they had been at the World Aquatics Championships in Kazan last year, our wines were served in the “Casa Arena” Lounge at the European swimming championships in London.
This was a competition that, for the athletes taking part, represented the last chance to get into top form before the Olympics in Rio, and in fact all of Italy’s most famous star s took to the pool in their various events.
In the Casa Arena Lounge – the favored place to meet and relax for athletes, coaches and journalists alike - several of our star wines that are most popular all over the world were to be found, demonstrating that in a balanced Mediterranean diet, ideal for any sportsperson, wine can definitely also play a role..